Our Mission, Vision and Values
Mission
WatertownFirst is dedicated to transforming the culture of our community by fostering a thriving local economy. We empower residents, businesses, and organizations to prioritize independent businesses, strengthening economic resilience, social equity, and sustainability in the greater Watertown area.
Vision
We envision a future where Watertown thrives as a vibrant hub of locally owned businesses, supported by an engaged community that values local investment, collaboration, and sustainability. Through education, advocacy, and strong partnerships, we will drive meaningful change that enhances economic prosperity, environmental responsibility, and a sense of belonging for all residents.
Values
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Community Collaboration: We work to strengthen connections between local businesses, residents, and organizations to create a more engaged and supportive community.
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Education and Awareness: We empower consumers with knowledge about the economic, social, and environmental benefits of shopping locally.
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Sustainability and Resilience: We encourage responsible business practices that promote long-term economic and environmental sustainability.
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Economic Prosperity: We support local businesses as they work to create jobs, foster entrepreneurship, and keep wealth circulating within Watertown and the surrounding Northern New York communities.
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Integrity and Advocacy: We champion the needs of independent businesses through policy initiatives, community engagement, and ethical leadership.
Building our Community:
The Heart of Watertown
Our local independent businesses give Watertown its unique character.
Whether it’s a historic institution that’s been part of the community for generations or a new shop filling a much-needed niche, these businesses bring vibrancy, diversity, and personal service that can’t be found in big-box stores.
Shopping local isn’t just an economic choice—it’s a way to build relationships, support neighbors, and create a community where businesses thrive alongside the residents they serve.
When you visit a locally owned coffee shop, boutique, or bookstore, in any community, you’re likely to find a friendly face, a welcoming atmosphere, and a business that genuinely cares about its customers.
More Choice, Better Service
Independent businesses offer specialized products and personalized service, offering customers variety and ensuring they find exactly what they need without settling for a one-size-fits-all approach.
Supporting local independent businesses fosters innovation and helps create a thriving local marketplace.
When you choose to buy local in Watertown, NY, you contribute to a healthier economy, a stronger sense of community, and a future where small businesses continue to shape the heart of our city.
Join the movement today—shop local, live local, and invest in Watertown’s future.
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Investing in Watertown: Strengthening our Local Economy
Supporting local businesses in Watertown, NY, isn’t just about convenience—it’s about making a smart investment in our community.
Choosing independent, walkable business districts like Public Square and Downtown Watertown helps reduce strain on our roads, sewers, and safety systems while keeping tax dollars within the city.
Unlike big-box retailers that often operate outside city limits, locally owned businesses generate more tax revenue per sales dollar, which contributes to maintaining essential services and infrastructure.
This means that every time you shop at a local business, you’re directly helping to keep taxes lower and improve public services for everyone.
Local Businesses Create More Jobs and Opportunities
Watertown’s small businesses have the potential to employ more people per dollar of revenue compared to national chains, leading to stronger job growth within the community.
Additionally, these businesses support other local industries by using services such as:
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Local printers, accountants, and attorneys
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Local wholesalers and farms
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Local marketing and business consultants
The Power of Shopping Local:
The Economic Multiplier Effect
Every dollar spent at a Watertown small business recycles as much as three times more money back into our local economy compared to dollars spent at national chains.
When small businesses support each other—whether through local suppliers, partnerships, or community sponsorships—it strengthens the economic fabric of our town and builds long-term prosperity for residents and organizations alike.
Creating a Healthier Home:
Environmental and Social Benefits
Choosing to shop at local, independent businesses is also an investment in a healthier environment and a stronger community.
Unlike big-box retailers, small businesses often require less driving, carry more locally made goods, and contribute to lower pollution and traffic congestion—making them a greener choice for Watertown.
Local Business Support Community Well-Being
But sustainability isn’t just about the environment. Local businesses also play a crucial role in supporting community well-being.
Additionally, independent businesses foster civic engagement, with owners and employees actively participating in local governance and decision-making.
A thriving local business scene translates to a healthier, more connected community.
By shopping at Watertown’s small businesses, you not only reduce environmental impact but also contribute to local causes, strengthening our economy, and helping to enhance everyone's quality of life.
Buy local. Live local. Eat Local. Be Local.
Help build a healthier, more vibrant Watertown.